| Title | CIM Revision Cards: Marketing Planning 04/05 |
| Author | Marketing Knowledge |
| Publisher | Butterworth-Heinemann |
| Year | 2005 |
| Edition | Illustrated edition |
| Series | CIM Revision Cards |
| Language | English |
| Pages | 128 |
| ISBN | 9780750662864 |
| Genre | Business, Marketing, Study Guide |
| Size | 5.12 MB |
| Extension |
Summary
CIM Revision Cards: Marketing Planning 04/05 is a purpose-built study aid designed for candidates preparing for examinations set by the Chartered Institute of Marketing (CIM). Published in 2005 by Butterworth-Heinemann, this spiral-bound set of cards distills the essential content of the marketing planning syllabus into a compact, portable format. Unlike conventional textbooks that aim to teach a subject comprehensively, these revision cards are explicitly focused on the final stages of exam preparation, presenting only the key concepts, definitions, and frameworks that students need to commit to memory. The format reflects a deliberate pedagogical choice: by stripping away extraneous detail, the cards allow learners to review material efficiently and concentrate on the points most likely to be tested [citation:2].
The content is organized around the core themes of marketing planning, covering topics that range from the initial marketing audit through to implementation, control, and the various elements of the marketing mix. Sections address promotional operations, product operations, pricing and place strategies, as well as broader considerations such as managing marketing relationships, international marketing, and the particular challenges of business-to-business, FMCG, services, not-for-profit, and small business contexts [citation:7]. Each section is structured to facilitate active recall: it begins with a clear list of learning outcomes so that students know precisely what they are expected to master, and it concludes with practical hints and tips that help consolidate understanding and highlight common pitfalls or exam-relevant points [citation:2].
For students, the practical value of these cards lies in their portability and their discipline. The spiral binding and compact dimensions mean the material can be carried anywhere, making it possible to use spare moments for revision rather than requiring a dedicated study session with a heavy textbook. Diagrams and bulleted lists are used throughout to present information visually and concisely, catering to learners who benefit from structured, scannable content rather than dense prose [citation:1][citation:2]. The cards are designed to work alongside the official CIM Coursebook and the MarketingOnline website, forming part of a coordinated suite of resources that together cover the full syllabus and provide different modes of learning and practice [citation:2].
The intended audience is narrowly defined: individuals preparing for CIM examinations at the professional certificate or diploma level. These are typically working professionals or career-changers seeking formal marketing qualifications, and the revision cards assume that the user has already engaged with the substantive course material through the Coursebook or formal tuition. They are not a substitute for a comprehensive textbook or for taught instruction, and they are not intended for general readers seeking an introduction to marketing planning. Within their specific niche, however, they serve as an efficient and focused tool for the final revision phase, when time is limited and the priority is consolidating knowledge rather than acquiring it for the first time.
While the 04/05 edition is now dated in the sense that the CIM syllabus has evolved since its publication, the fundamental principles of marketing planning that it covers remain relevant to the discipline. The cards capture a snapshot of the CIM curriculum as it stood in the mid-2000s, and for students studying that specific syllabus—or for anyone interested in understanding how marketing planning was taught and examined in that period—they retain their utility. More broadly, the revision card format itself has proven enduring, with later editions and similar products continuing to be produced for professional examinations. The volume stands as a representative example of a study aid designed with a clear understanding of how candidates actually prepare for high-stakes exams: through focused, repetitive, and portable review.
Key Features
- The cards are written specifically for revision purposes, featuring only the key concepts that need to be learned rather than comprehensive coverage of the subject [citation:2].
- Each section begins with a list of learning outcomes and ends with hints and tips, breaking the content into manageable segments that can be easily addressed and memorized [citation:2].
- The compact, spiral-bound format makes the cards highly portable, allowing students to revise wherever they are without carrying a heavy textbook [citation:1][citation:2].
- Diagrams and bulleted lists are used throughout to display information as clearly and concisely as possible, supporting visual learners and quick scanning [citation:2].
- The content covers the full range of marketing planning topics, including the marketing audit, implementation and control, and each element of the marketing mix [citation:7].
- Specific sections address promotional operations, product operations, price operations, and place operations, providing structured coverage of the extended marketing mix [citation:7].
- Broader themes such as managing marketing relationships, international marketing, and industrial/B2B marketing are also included [citation:7].
- The cards cover specialized contexts including FMCG, services marketing, not-for-profit organizations, SMEs, and virtual marketing [citation:7].
- The resource is designed to accompany the official CIM Coursebook and the MarketingOnline website, forming part of a complete suite of study materials [citation:2].
- The volume was published in 2005 as part of the CIM Revision Cards series, which covers multiple modules of the CIM qualification [citation:2][citation:6].
- The cards are authored by Marketing Knowledge, a collective name used for materials produced for the CIM examinations, ensuring alignment with the official syllabus [citation:2].
- The 04/05 edition reflects the CIM syllabus as it stood for the 2004–2005 examination cycle, making it a historically specific study resource [citation:2].
About the Author
"Marketing Knowledge" is not a single individual but a collective designation used for study materials produced for the Chartered Institute of Marketing's examination system. The name appears on a range of CIM-related publications, including revision cards and coursebooks, and indicates that the content has been prepared in alignment with the official syllabus and examination requirements. This approach ensures consistency across the suite of resources and gives students confidence that the material they are revising from is directly relevant to what they will face in the exam hall. The CIM itself is the world's leading professional marketing body, established in 1911, and its qualifications are recognized internationally as benchmarks of professional competence.
Information about the specific individuals who contributed to the development of these revision cards is unavailable. The collective authorship model is common in professional examination publishing, where content is developed by teams of subject matter experts and instructional designers working under the auspices of the awarding body. What can be said with confidence is that the cards reflect the structure and priorities of the CIM syllabus as it was defined for the 2004–2005 period, and that they were published by Butterworth-Heinemann, a long-established publisher of academic and professional texts that has since become part of the Taylor & Francis group [citation:2].
Related Books
- CIM Coursebook: Marketing Planning — Marketing Knowledge
- CIM Revision Cards: Marketing Management in Practice 04/05 — Marketing Knowledge
- CIM Revision Cards 05/06: Marketing Fundamentals — Marketing Knowledge
- CIM Revision Cards: Marketing Planning 05/06 — Marketing Knowledge
- Marketing Plans: How to Prepare Them, How to Use Them — Malcolm McDonald
- The Marketing Planning Process — Peter Reed
- Strategic Marketing Planning — Colin Gilligan and Richard M. S. Wilson
- Marketing Management — Philip Kotler and Kevin Lane Keller
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Frequently Asked Questions
Q: Are these revision cards a substitute for the full CIM Coursebook?
R: No. The cards are explicitly designed as a revision aid to accompany the CIM Coursebook and the MarketingOnline website, not to replace them [citation:2]. They assume that the student has already studied the substantive material through the Coursebook or formal tuition and is now in the consolidation and review phase. The cards distill key concepts and provide hints and tips, but they do not provide the explanatory depth or worked examples that a coursebook contains. Using them as a standalone introduction to marketing planning would leave significant gaps in understanding.
Q: What is the difference between the 04/05 edition and later editions of these revision cards?
R: The 04/05 edition is specifically aligned with the CIM syllabus for the 2004–2005 examination cycle. Later editions, such as the 05/06 version, reflect updates to the syllabus and may include revised content, additional topics, or different page counts [citation:1]. The core structure and pedagogical approach remain consistent across editions—sections beginning with learning outcomes and ending with hints and tips—but the specific content is tailored to the examination requirements of the relevant year. Students should always use the edition that matches their examination cycle.
Q: How comprehensive is the coverage of marketing planning in these cards?
R: The cards cover the full range of topics specified in the CIM marketing planning syllabus for the relevant year. Based on the contents of the 2007 printing of the same title, this includes the marketing audit, implementation and control, promotional operations, product operations, price operations, place operations, managing marketing relationships, international marketing, and specialized contexts such as B2B, FMCG, services, not-for-profit, SMEs, and virtual marketing [citation:7]. The coverage is designed to be comprehensive in scope but concise in treatment, prioritizing breadth of key concepts over depth of explanation.
Q: Is the spiral-bound format practical for study, or is it just a marketing gimmick?
R: The spiral binding is a practical design choice rather than a gimmick. It allows the cards to lay flat when opened, making it easy to study a single section without the book closing on itself. It also contributes to the compact, portable format that is central to the product's purpose: enabling students to revise in short bursts wherever they are—on a commute, during a break, or in any spare moment [citation:1][citation:2]. The format reflects an understanding of how exam candidates actually study, which is often in fragmented periods rather than in long, uninterrupted sessions.
Q: Who is "Marketing Knowledge," and why is no individual author named?
R: "Marketing Knowledge" is a collective designation used for materials produced for the CIM examination system, not a single author. This approach is common in professional examination publishing, where content is developed by teams working under the auspices of the awarding body to ensure alignment with the official syllabus. The collective name signals that the material is authoritative and officially sanctioned rather than the work of an independent author with a particular perspective. Individual contributors are not typically credited in these publications.
Q: Does this book include practice questions or mock exams?
R: Based on the available descriptions and contents listings, the revision cards focus on distilling key concepts, providing learning outcomes, and offering hints and tips. They are not described as containing practice questions or mock exams [citation:2][citation:7]. For practice questions, CIM students would typically use separate practice and revision kits or the resources available through MarketingOnline. The cards serve a complementary function: consolidating knowledge and reinforcing memory of core content, rather than testing application through exam-style questions.
Q: Is this edition still useful for someone studying for current CIM exams?
R: The 04/05 edition is aligned with a syllabus that has since been superseded, so it is not suitable as a primary study resource for current CIM candidates. The CIM syllabus is periodically updated to reflect changes in marketing practice and theory, and later editions of the revision cards exist precisely to address those changes [citation:3]. However, for someone interested in the history of marketing education or in the fundamental principles of marketing planning—which remain relatively stable—the cards still offer a concise overview of the subject as it was taught in the mid-2000s.
Q: How do these cards compare to the "Passcards" produced by other publishers for CIM exams?
R: The CIM Revision Cards published by Butterworth-Heinemann (and later Routledge/Taylor & Francis) are the official revision aids produced in association with the CIM, whereas "Passcards" are typically third-party products produced by publishers such as BPP Learning Media [citation:10]. The official cards are designed to accompany the CIM Coursebook and MarketingOnline, forming an integrated suite. Third-party passcards may vary in their alignment with the official syllabus and in their pedagogical approach. Students should choose resources that best suit their learning style, but the official cards offer the assurance of direct syllabus alignment.
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