SEO 2020: Learn search engine optimization with smart internet marketing strategies

Book Details

Title	SEO 2020: Learn Search Engine Optimization with Smart Internet Marketing Strategies
Author(s)	Adam Clarke
Publisher	Simple Effectiveness Publishing
Year	2019
Edition	Expanded & Updated Edition
Language	English
Pages	235
ISBN	9781712354889
Genre / Domain	Business, Marketing, Computers
Series	Unknown
Size	8.10 MB
Extension	PDF

Summary

SEO 2020: Learn Search Engine Optimization with Smart Internet Marketing Strategies is a comprehensive and up-to-date guide designed to help anyone master the art and science of ranking on Google. Written by Adam Clarke, a Google-certified professional who has achieved hundreds of number-one rankings over a ten-year career, this book serves as a complete roadmap for both beginners and advanced practitioners [citation:2]. Published in 2019 by Simple Effectiveness Publishing, this expanded and updated edition addresses the latest shifts in Google's algorithm, ensuring readers have the most current information available for the year ahead [citation:4]. Clarke's approachable, conversational writing style makes complex technical concepts accessible, a quality that has made his SEO series a consistent bestseller in the digital marketing space [citation:16].

The book is structured to guide readers through every essential component of effective search engine optimization. It begins by explaining the inner workings of Google's algorithm, demystifying how the search engine evaluates and ranks pages [citation:1]. From there, Clarke delves into the critical process of keyword research, teaching readers how to identify "money" keywords that attract not just traffic, but the right kind of visitors—those likely to become customers [citation:1]. The guide also covers local SEO strategies, enabling small businesses to compete in their geographic markets, and provides techniques for getting free mainstream media coverage [citation:1]. Each chapter builds on the last, creating a cohesive framework for understanding how all the pieces of SEO fit together, from on-page optimization to social media integration and web analytics [citation:8].

One of the book's most valuable features is its detailed coverage of recent and upcoming Google updates. Clarke addresses significant changes such as the October 2019 launch of BERT, Google's groundbreaking machine learning algorithm that enables near-human understanding of search queries [citation:1]. He also covers the September 2019 nofollow link guidelines, which brought worldwide changes for advertisers and SEO professionals, and the March 2018 Mobile First Index rollout that completely overhauled how search results are calculated [citation:1]. Perhaps most importantly, he explains how to use these updates to your advantage, demonstrating that algorithm changes are not merely obstacles but opportunities for those with the right knowledge. The book also provides strategies for safeguarding against Google penalties and recovering if your site has been affected [citation:1].

The target audience for SEO 2020 is broad, reflecting the universal importance of search visibility in the digital age. Business owners who want to grow their companies online, marketing professionals looking to sharpen their skills, bloggers seeking to increase their reach, and complete beginners curious about how Google works will all find value in these pages [citation:16]. The book assumes no prior SEO knowledge, explaining concepts from beginner to advanced levels [citation:1]. At the same time, advanced practitioners will benefit from the fresh link-building strategies, updated tools, and extra tips Clarke includes for experienced readers. This dual appeal is a testament to the book's careful structure, which allows readers to progress from foundational understanding to sophisticated application.

What sets this book apart from other SEO guides is its emphasis on actionable, current information. Clarke draws on his extensive professional experience—he is Google Ads and Google Analytics certified and has consulted for clients ranging from small family-owned businesses to international brands—to provide advice that has been tested in real-world campaigns [citation:2]. The book includes a simple step-by-step checklist and access to exclusive resources, bridging the gap between theory and execution [citation:8]. Whether you are looking to understand the fundamentals, recover from an algorithm penalty, or implement advanced link-building techniques, SEO 2020 offers a thorough and practical resource for navigating the ever-evolving landscape of search marketing.

Key Features

• The book explains SEO in simple language, making it accessible for complete beginners while still providing advanced material for experienced practitioners.
• It reveals the inner workings of Google's algorithm, showing how the search engine calculates and ranks search results.
• Readers learn how to find "money" keywords that will send qualified customers to their site, rather than just general traffic.
• The guide includes sneaky tricks for getting local businesses ranking high with local SEO strategies tailored to geographic markets.
• It provides methods for getting featured in mainstream news for free, generating valuable exposure and backlinks.
• Six insider sources for obtaining expert SEO and Internet marketing advice worth thousands of dollars are revealed, offering free access to premium knowledge.
• A simple step-by-step checklist and access to exclusive resources are included, bridging theory and practical execution for readers.
• The book covers recent Google updates including the BERT machine learning algorithm, September 2019 nofollow link guidelines, and the Mobile First Index.
• Upcoming changes and potential Google algorithm shifts for 2020 are explained with strategies to prepare and adapt.
• Powerful link-building techniques used by experts to achieve top rankings are detailed, with methods that avoid Google penalties.
• A special bonus chapter teaches readers how to set up pay-per-click advertising campaigns with Google Ads to attract customers overnight.
• The guide includes strategies for recovering from Google penalties and safeguarding against future algorithm changes.
• Coverage of social media and web analytics demonstrates how to multiply your SEO results through integrated digital marketing efforts.

About the Author

Adam Clarke is a search engine optimization and Internet marketing expert with over ten years of experience conducting SEO campaigns for a diverse range of clients. He is a Google-certified professional who has achieved hundreds of number-one rankings over the course of his career, working with businesses ranging from small family-owned operations to large international fashion brands [citation:2]. His journey in the field began when he achieved his first number-one ranking in Google for his family's home business. The experience of hearing the phone ring with new customers every day hooked him on the power of SEO, and he has since used those skills to help countless clients improve their online visibility.

Clarke is the author of the bestselling SEO series, with titles spanning multiple years including SEO 2020, SEO 2021, SEO 2022, and SEO 2023. His books are known for their conversational, easy-to-read style, which he intentionally cultivates to make complex topics approachable for readers at all levels. Beyond his writing, Clarke consults for businesses of all sizes and is recognized as an authority in the SEO community. His unique combination of hands-on experience, technical certification, and accessible teaching style has established him as one of the most trusted voices in search marketing education.

Related Books

• The Art of SEO — Eric Enge, Stephan Spencer, and Jessie Stricchiola
• SEO for Dummies — Peter Kent
• Content Strategy for the Web — Kristina Halvorson and Melissa Rach
• SEO Fitness Workbook — Jason McDonald
• SEO Like I'm 5 — Matthew Capala
• Link Building Mastery — Julian Goldie

Ads

Download (pdf, 8.10MB) Read Online (pdf)

FAQ

Q : What makes SEO 2020 different from other SEO books?

R : The primary difference is its up-to-date coverage of Google's most recent algorithm changes, including the October 2019 BERT machine learning algorithm, the September 2019 nofollow link guidelines, and the Mobile First Index. Most SEO books are outdated by the time they are published, but Clarke specifically addresses these recent changes and explains how to use them to your advantage [citation:1]. The book also includes a special bonus chapter on Google Ads and access to a step-by-step checklist that bridges the gap between reading and doing.

Q : Is this book suitable for complete beginners?

R : Yes, the book is designed for readers at all levels, from complete beginners to advanced practitioners. Clarke explains SEO concepts from beginner to advanced levels, ensuring that those with no prior knowledge can follow along while still providing value for experienced marketers [citation:1]. Some reviewers note that the book skews slightly towards intermediate readers and dives straight into practice, which might be challenging for those completely brand new to SEO [citation:16]. However, the clear explanations and structured progression make it accessible for motivated beginners.

Q : How does the book address Google's BERT algorithm update?

R : Clarke dedicates significant attention to the October 2019 launch of BERT, Google's groundbreaking machine learning algorithm that enables the search engine to understand searches almost like a human [citation:1]. Rather than just describing what happened, the book explains how this shift towards natural language processing affects SEO strategy and how to adapt your content to align with Google's evolving capabilities. This section is particularly valuable for content creators who need to understand how search intent is now being interpreted more contextually.

Q : What link-building techniques does the book cover?

R : The book presents powerful link-building techniques used by experts to achieve top rankings, with the crucial distinction that these methods will not get you in "hot water with Google" [citation:1]. Clarke acknowledges that most widely-used methods are ineffective or even harmful, and he instead teaches new powerful techniques that have been proven to work safely. The chapter has been expanded with additional link-building strategies and extra tips for advanced readers. This focus on safe, effective link building is essential because link building remains the strongest factor for ranking high in Google.

Q : Does the book cover local SEO for small businesses?

R : Yes, the book includes specific coverage of local SEO with "sneaky tricks to get local businesses ranking high" [citation:1]. Clarke understands that local businesses have different needs than large e-commerce sites, and he provides targeted strategies for improving visibility in geographic search results. Reviewers have noted that the book does a better job than most when it comes to covering local SEO and local ranking strategies [citation:16]. Small business owners will find these sections particularly actionable and immediately applicable to their operations.

Q : What is the bonus chapter on pay-per-click advertising about?

R : The special bonus chapter teaches readers how to quickly set up pay-per-click advertising campaigns with Google Ads [citation:1]. Clarke explains how to send customers to your site "overnight, literally," making this an excellent complement to organic SEO efforts. While the main focus of the book is on search engine optimization, this bonus material acknowledges that paid advertising can provide immediate results while organic strategies build over time. Readers learn the fundamentals of Google Ads setup, targeting, and optimization.

Q : How does the book help with recovering from Google penalties?

R : Clarke dedicates a section to recovering from Google penalties, addressing a critical concern for site owners who have experienced ranking drops [citation:1]. The book reveals steps to recover from Google penalties and emphasizes that "problems caused by Google updates are rarely irrecoverable—but you need the right knowledge." This optimistic but realistic approach gives readers both hope and practical tools. The guidance includes identifying the causes of penalties, what steps to take to remediate issues, and how to align with Google's quality guidelines going forward.

Q : What tools and resources are included with the book?

R : The book includes access to a simple step-by-step checklist and reveals six insider sources for obtaining expert SEO or Internet marketing advice worth thousands of dollars for free [citation:1]. Reviewers have noted that after reading this book, you will have a comprehensive list of some of the best tools for helping with SEO [citation:8]. Throughout the book, Clarke recommends specific tools and resources that he has personally used in his ten-plus years of SEO campaigns, ensuring readers benefit from his tested and proven toolkit. The checklist helps readers decide upon and execute an SEO strategy for any website.