| Authors/Editors | The Communication Initiative, Food and Agriculture Organization of the United Nations, The World Bank |
| Publisher | The World Bank |
| Year | 2007 |
| Language | English |
| Pages | 307 |
| Size | 809 KB |
| Extension |
Summary
World Congress on Communication for Development: Lessons, Challenges and the Way Forward is a landmark publication that captures the proceedings and insights from the first World Congress on Communication for Development, held in Rome at the Food and Agriculture Organization (FAO) headquarters from October 25–27, 2006[reference:0][reference:1]. Organized collaboratively by the World Bank, the FAO, and The Communication Initiative, this congress represented an unprecedented opportunity for dialogue among three key stakeholders who rarely interact: policymakers, practitioners, and academicians[reference:2][reference:3].
The book is structured to provide a comprehensive overview of the field of Communication for Development (C4D), a multidisciplinary area of study and work that is based on two-way models of communication, going beyond the simple diffusion and dissemination of information[reference:4]. Its functions range from engaging stakeholders in problem analysis and risk assessment to supporting behavior and social change[reference:5]. The volume mixes theory, practice, and lessons from the field, demonstrating that C4D can help with the effective design and implementation of development initiatives and can lead to more sustainable results[reference:6][reference:7].
The book is divided into six main chapters, each focusing on a critical area of C4D application[reference:8][reference:9]. It begins by setting the stage with an overview of the first World Congress itself, followed by dedicated sections on Communication and Health, Communication and Governance, and Communication and Sustainable Development. A chapter on "Communication Labs" provides practical, hands-on examples of C4D in action, and the volume concludes with overall recommendations for the field. The book also includes a foreword, preface, executive summary, the "Rome Consensus" statement, abbreviations, appendixes, and references[reference:10]. An accompanying DVD-ROM is included with the print edition, providing additional multimedia resources[reference:11][reference:12].
The experiences recounted in this book are drawn from the various sessions of the Congress and emphasize the value of using C4D to engage stakeholders in a professional and systematic manner[reference:13]. By providing a benchmark and identifying the main challenges for C4D in the new millennium, this publication serves as an essential reference for anyone involved in development work, from policymakers and practitioners to students and researchers in communication, public health, governance, and sustainable development[reference:14][reference:15].
Key Features
- Comprehensive proceedings of the first World Congress on Communication for Development (Rome, 2006).
- Joint publication by three major international development organizations: FAO, the World Bank, and The Communication Initiative[reference:16].
- Integrates theory, practice, and field lessons for a holistic understanding of C4D[reference:17].
- Dedicated chapters on C4D applications in health, governance, and sustainable development[reference:18].
- Includes practical case studies and "Communication Labs" for hands-on learning[reference:19].
- Features the "Rome Consensus," a key policy document from the congress[reference:20].
- Provides a benchmark for the field and identifies key challenges for the 21st century[reference:21].
- Accompanied by a DVD-ROM with supplementary multimedia content[reference:22].
- Written for a multidisciplinary audience of policymakers, practitioners, and academics[reference:23].
- Offers actionable recommendations for more effective and sustainable development initiatives[reference:24].
- Demonstrates the value of two-way, participatory communication models[reference:25].
- Essential resource for students and researchers in development communication and related fields.
About the Authors
This volume was prepared collaboratively by three leading international organizations in the field of development:
The Communication Initiative is a global network and platform that connects development practitioners, policymakers, and researchers to share knowledge and best practices in communication for development. It played a key role in organizing the congress and synthesizing its outcomes.
The Food and Agriculture Organization of the United Nations (FAO) is a specialized agency of the United Nations that leads international efforts to defeat hunger. FAO's Communication Division, which hosted the congress at its Rome headquarters, has long been a leader in applying communication strategies to agricultural and rural development[reference:26].
The World Bank is an international financial institution that provides loans and grants to the governments of low- and middle-income countries for the purpose of pursuing capital projects. Its Development Communications Division has been instrumental in promoting C4D as a core component of effective development practice[reference:27].
Related Books
- Communication for Development: A Practical Guide by Paolo Mefalopulos
- Development Communication: Reframing the Role of the Media by Thomas L. McPhail
- Communicating for Development: Experience from the Field by Guy Bessette
- Participatory Communication for Social Change by Jan Servaes
- Development Communication: A Handbook by J. M. L. R. C. P. N. C. S. S. (various authors)
- The Communication for Development Handbook by FAO (various authors)
- World Congress on Communication for Development: Lessons, Challenges and the Way Forward (2007) by The Communication Initiative, FAO, World Bank
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Frequently Asked Questions
Q: What can I learn by reading this book?
A: You will gain a comprehensive understanding of the theory, practice, and lessons of Communication for Development (C4D), including its applications in health, governance, and sustainable development, as well as the key challenges and recommendations for the field.
Q: Is this book suitable for beginners?
A: Yes, it provides a solid introduction to the field of C4D and is written for a broad audience, including practitioners, policymakers, and students who are new to the topic.
Q: Is this book recommended for professionals?
A: Absolutely. It is an essential resource for development professionals, communication specialists, and policymakers seeking to integrate effective communication strategies into their work.
Q: What topics are covered in this book?
A: The book covers the fundamentals of C4D, its role in health communication, governance and accountability, sustainable development, practical case studies, and overall recommendations for the field.
Q: Why is this book useful for students and researchers?
A: It provides a comprehensive benchmark for the field, includes primary source material from a major international congress, and offers a multidisciplinary perspective that is valuable for academic study and research.
Q: Is this book still relevant today?
A: Yes, the principles and lessons of C4D remain highly relevant. The book's focus on participatory, two-way communication models is more important than ever in the context of sustainable development and the Sustainable Development Goals (SDGs).
Q: Does the book include multimedia content?
A: Yes, the print edition includes an accompanying DVD-ROM with supplementary multimedia resources, including videos, presentations, and additional materials from the congress[reference:28].
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